Posts Tagged ‘iPhone iPad’

Adobe Gives Up on iPhone App Development After CS5

Stan Schroeder

The saga of Adobe and Apple or, more precisely, Flash app development for the iPhone, is drawing to its inevitable conclusion.

It all started with Apple’s change to its iPhone Developer Program License Agreement – the notorious article 3.3.1 – which banned the use of the Flash-to-iPhone converter. In the simplest of terms, the article makes it meaningless for developers to create Flash apps that target the iPhone because Apple can ban them at any time.

Now Mike Chambers, the principal product manager for developer relations for the Flash platform at Adobe, has put a full stop to the story from Adobe’s side. In a lengthy blog post, he calls for developers of Flash apps for smartphones to focus on Android (Android) and stop developing apps for the iPhone. He also announces Adobe’s intention to stop working on the Flash-to-iPhone converter.

“We will still be shipping the ability to target the iPhone and iPad in Flash CS5. However, we are not currently planning any additional investments in that feature,” Mike says. In the post, he also criticizes Apple’s treatment of developers. “If you want to develop for the iPhone you have to be prepared for Apple to reject or restrict your development at anytime, and for seemingly any reason,” he says.

So, that’s it for Flash apps on the iPhone. Apple may have won this round, but the wall around its garden just got a little bit taller.

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That Didn’t Take Long: iPhone 4.0 Beta Jailbreak Tool Released

Stan Schroeder @Mashable

We already suspected that, when it comes to jailbreaking it, the iPhone 4.0 software is nothing special compared to the previous versions. Now, a jailbreak tool is released for iPhone 4.0 Beta, and the eternal game of cat and mouse between Apple and the hacking community continues.

Even if you’ve managed to install iPhone 4.0 beta software on your iPhone, this jailbreak is not for the meek, as it comes with all sorts of warnings that should give you an idea of what you’re getting yourself into. In short, this jailbreak is aimed at jailbroken app developers, not the general public. But still, it’s here, which means that a jailbreak will probably be ready and waiting when the 4.0 OS hits consumer’s iPhones.

How Publishers Plan to Monetize iPad Content

iPad Money ImageMacala Wright Lee is the Founder of FashionablyMarketing.Me, one of the web’s leading digital marketing blogs for fashion, luxury and lifestyle industries. You can follower her on twitter at @FashMarketing or @Macala.

Apple announced earlier this week that it had sold more than 300,000 iPads in the U.S. on the first day. Furthermore, iPad users downloaded more than one million apps from the App Store (App Store) and 250,000 e-books from the iBookstore on that day alone.

The release of the iPad has the publishing world wondering if paid digital content will put the industry back in the black. While e-books are showing strong growth (as seen by the first day’s downloads), the water is murkier when it comes to newspapers and magazines. All three of the industries are facing formidable challenges in transitioning from print to digital mediums, but some publishers are already taking some interesting approaches.

Exploring Multiple Revenue Streams

Michela Abrams, Publisher and CEO of Dwell Magazine, believes that the iPad will allow Dwell and all its subsidiary companies to generate new revenue streams through paid subscriptions, digital advertising and online-to-offline events. The publication has launched full-scale development of robust iPad apps that will incorporate Dwell advertisers and support cross platform ad integration on the Dwell Partner Network, Fine Living Channel, and the Dwell On Design conference.

“The web is about sharing experiences,” says Abrams. A huge proponent of community, Abrams believes that in order to make digital content on the iPad effective, publishers have to integrate all aspects of their audience into the digital experience.

Says Abrams, “When you serve a community, you should endeavor to know everything about that community no matter what your topic is. You need to know what kind of running shoes they wear, and scotch they drink, what airline they like to fly, and cars they drive; then, and only then, could you really understand your audience’s whole psychographic profile.” This is the philosophy that Dwell is using as it develops monetization strategies for the iPad.

Testing Online-To-Offline Revenue Streams

Dwell Magazine Image

This summer, Dwell is testing Abram’s new online-to-offline marketing models with the Dwell on Design trade show and conference in Los Angeles. Dwell plans to use their iPad applications for pre-show promotion by releasing 1,000 copies of its iPad design directory before the event. A vendor who participates in the event, such as Herman Miller, is able to have branded content within the digital edition. Advertisers, such as Target, can publish their own mini magazine for customers within the pages of Dwell’s digital editions. This of course, is incorporated into the exhibition and sponsorship for show vendors.

What’s more, Dwell has partnered with sustainable design blog Eco Fabulous, founded by Zem Joaquin, to offer a real-time tour of a sustainable prefab home (the interiors of which were designed by Joaquin) during the conference. The portal for the tour is, what else, the iPad.

Those who can’t attend the show can download the tour app and follow along in real-time. If a viewer sees something they like, they can touch it and discover its designer, and link directly to the company’s website.

Once e-commerce capabilities are enabled for the iPad, Abrams plans to fully integrate them into the digital edition of Dwell, as well as future editions of the Dwell on Design conference app. As consumers or show attendees read through the magazine, they will be able to find out what designer or manufacturer produced the tile, countertop or bedding that’s featured in an advertisement, and simply click through to purchase it.

Getting Consumers To Pay For Digital Content

PixelMags Image

For magazine publishers wishing to monetize their digital content, success is directly related to the quality of that content. According to a study by eMarketer, if the publication has content that the consumer believes is worth paying for, they will. The publisher then has to figure out how much that consumer is willing to spend and develop a fairly priced payment model.

So how does a magazine go about monetizing its digital content? Well, it’s easier than many may think. A start-up called PixelMags is leading the way for magazine publishers large and small.

38 magazines launched via PixelMags’ iPad apps held top spots on the iTunes Top 50 Paid Book List over the first weekend nationally and internationally. Magazines published on the PixelMags platform include Dwell (and all it’s subsidiaries), iCreate, Eliza, and MacUser.

For publishers, including niche, digital magazines and bloggers, the platform offers additional digital revenue streams. Consumers can purchase new issues and back issues of a magazine; over 25% of them purchase a 12-month subscription to the magazines they download. Magazines with international editions receive instant global distribution in up to 77 countries. A business publication or independent blogger can publish exclusive content, studies, or reports that are available for download at an additional cost.

What sets the PixelMags platform apart from its competitors is that it offers branded apps, complete with custom titles, meta descriptions and keywords; all of which are used for advanced search purposes when an application is launched on iTunes. The platform is compatible across the iPad, iPhone () and iPod Touch. Features include search, zoom, bookmarking options, headline alerts, a virtual library, social network sharing capabilities and in-app purchasing.

For magazine publishers, the PixelMags platform allows consumers to experience rich media content, including integrated, interactive advertising, games, platform-hosted video and vertical ad integration. Development costs vary by the scope of the project, but pricing starts at $1,000 from creation to iTunes launch.

PixelMags creators are excited about the opportunities their platform has to offer those who want to monetize their digital content. Founders Mark Stubbs, a 3D Imaging specialist for Bugatti and Aston Martin, and Ryan Marquis, a digital marketing and e-commerce executive, wanted to take the experiences they used when creating photorealistic imagery for luxury car manufacturers and translate that into the digital experience for content on the iPad and iPhone.

Is The iPad Going To Save Publishing Industry?

Realistic digital magazine replicas, combined with user-friendly features like bookmarking, search options, virtual libraries, headline alerts, in-app purchasing, social network sharing, and endless interactive content – isn’t that the product that millions of magazine readers have been waiting for?

The keys to success of course, lie in the monetization strategy and the quality of the content.

Everything you need to know about iPhone OS 4.0

by Devin Coldewey @MobileCrunch

The iPhone OS 4.0 event just wrapped up and the faithful are filing out of the Apple venue with a slightly shell-shocked look. What happened? Oh nothing, just multi-tasking, iAd, a huge Mail update and a bunch of other stuff. Yes, the long-awaited OS update for the iPhone has just been run down and we’ve got all the details.

Here, in handy bullet point form, are all the things you need to know about iPhone OS 4.0…

  • There have been 50 million iPhones sold so far (along with 450,000 iPads)
  • OS 4.0 will be going out to phones this summer, but a developer preview is currently available. The iPad will get it in the fall. iPhone and iPod touch 1Gs are out of luck, I’m afraid.
  • Thousands of new APIs, including many “accelerate” APIs which allow developers to add hardware acceleration
  • Multi-tasking is coming. They admit they are a bit late to the party. Video here, details below.
    -double tap of home button shows running applications. Invoke at any time, it’ll pause games and so on.
    -the app-switching tray pushes up the other home icons and has a sort of metallic background.
    -it’s a bit disappointing, actually: it’s more the ability to switch quickly between “active” apps. Nice, though.

    -it’s not a task manager. You can’t close or modify apps, and Jobs says you don’t need to. Furthermore he says that if the user needs a task manager, the UX team is blowing it.
    iPhone 3G and iPod touch 2nd gen will not get multitasking.

  • There are seven background services that will be allowed, and which shouldn’t significantly affect the performance of other apps:
    Background audio: i.e. Pandora can play in the background and popup controls can control it.
    Background VoIP: Skype calls will continue if you need to switch apps; a “return to call” button will show, and you can also receive Skype calls on a locked phone.

    Background location: turn-by-turn directions can continue when you leave the app. Music can run at the same time and will quiet down when directions need to be said. Very slick. Uses cell-tower-enhanced AGPS. A notification will show in the status bar if an app is transmitting your location. You can also turn off location app-by-app.
    Push notifications: the same push notifications you know and love.
    Local notifications: in-phone notifications for, say, pop-up alarms and such. Local app stuff.
    Fast app switching: this is the service by which apps can store their state when you switch to and from them.
    Task completion: allows, say, a Flickr upload to continue if you close the app.

  • Folders. These are basically stacks of apps. Drag one app onto another to create a folder. This will really help un-clutter some iPhone screens (makes room for people to buy more apps). Makes for a maximum of 2160 apps. Is there an app for taking it easy on app downloading?
  • Homescreen wallpapers. Yes, very nice.
  • Enhanced mail. Several changes here:
    Unified inbox. Web mail, MobileMe, multiple exchange accounts – thank god. This is nice.
    Thread organization. Handy for such a powerful inbox.

    Attachments for third-party email. Get your Gmail attachments right in Mail now.

  • iBooks: I think we all expected this. It looks just like the iPad version, though somewhat smaller, obviously. Sync bookmarks and such between devices. Comes with Winnie the Pooh!
  • Better email encryption, and some sort of in-app encryption is in the works.
  • SSL VPN support. Non-bold flavor text.
  • Social gaming features: challenge friends to games, compare high scores on leaderboards and so on. Matchmaking and achievements. Nice, looking forward to this on the iPad. Hot seat Civ 4 with someone I’ve never met? Why not?
  • Support for Bluetooth keyboards
  • May support camera with flash (not confirmed)
  • iAd: In Steve’s words, somewhat paraphrased: “Developers [of free apps] need to find a way to start making their money. A lot of developers turn to advertising – and we think these current advertisements really suck. If you look at advertisements on a phone, it’s not like on a desktop. On a desktop, its about search. On mobile, search hasnt happened. People aren’t searching on their phones. People are spending their time in apps. The average user spends over 30 minutes using apps on their phone. If we said we wanted to put an ad up every 3 minutes, that’d be 10 ads per device per day — about the same as a TV show. We’re going to soon have 100m devices. That’s a billion ad opportunities per day! “This is a pretty serious opportunity, and it’s an incredible demographic. But we want to do more than that. We want to change the quality of the advertising. We’re all familiar with interactive ads on the web. They’re interactive, but they’re not capable of delivering emotion. We have figured out how to do interactive and video content without ever taking you out of the app.”
    Apple will sell and host the ads; the revenue will be split 60/40, with devs getting the 60. Anybody can make them, just like apps.
    Ads are done in HTML5 (a little dig in there for Adobe)

    Fully interactive; the Toy Story ad he showed looks like a native app, includes a game, graphical interface and everything. They can call out for showing times, current prices, and so on. It’s essentially a commercial break app.
    Access to APIs: somewhat scarily, ads will have access to location, accelerometer, and a lot of other stuff.

5 iPhone Games You Should Supersize on Your iPad

iPhone and iPod touch users who just added Apple’s third device to their inventory of gadgets know that the out-of-pocket expense on the iPad itself could eventually pale in comparison to the total cost spent on applications.

For those of us left with much less discretionary income after purchasing our pricey product, we need to maximize our iPad app budget. Thankfully Apple promised that most the applications we already know and love would work on the iPad too. Practice has proven a tad disappointing with some of these apps, but we have found a number of iPhone games that sparkle on the big screen.

Here are five that you should definitely try out on the big screen. What other iPhone/iPod touch games have you found to look beautiful on the iPad?

1. Bejeweled 2

Some iPhone games just look amazing and play spectacularly on the iPad even though there may not be an iPad equivalent just yet. PopCap Games’ iPhone version of their popular online game Bejeweled 2 is a testament to that notion, and speaks to how games we loved in miniature form can transform themselves and be even more entertaining double-sized.

If you’re already familiar with the game and own the iPhone version, make sure to add it to your iPad’s app collection immediately. Even though Bejeweled 2 [iTunes link] on the big screen only offers a bigger experience, bigger is most certainly better in this case. Bigger diamonds and bigger action translate into an immersive experience that both enthralls and infuriates when you’re racing against the clock in Action or Blitz mode.

If you’re new to Bejeweled 2, the game was made for the iPhone/iPod touch and sells for $2.99. It offers a captivating variation on a now classic game (even my mom loves it), and you can wuss out on the Classic and Endless versions, challenge yourself with the Action game, or compete with Facebook friends in the one-minute, action-packed Blitz version.

2. The Sims 3

EA has been fast to adapt a plethora of their games for the iPad, but no such luck for fans of The Sims. Those of us, however, that shelled out $6.99 for the iPhone/iPod touch version of The Sims 3 [iTunes link] (because we just love our Sims) should certainly add that app their iPad for a much larger Sims experience.

The transition over to the iPad isn’t totally seamless and you won’t be able to access or import the Sims characters you’ve already nurtured or tortured on your iPhone, but if starting fresh sounds like fun, you won’t be disappointed. Game play is exactly the same, with zero hiccups, and you’ll still be tasked with creating and growing a Sim.

The big bonus is that the size constraints of the smaller screen are non-existent. Just imagine being able to maneuver your Sim, redesign your house and socialize with the neighbors in giant proportions. It’s a marvelous experience for those of us who have come to appreciate the pleasantries of playing The Sims with our fingers but just want more room to do so. As our Sims would say, nevel boobsinorb (though we’re not sure on the actual Simlish spelling).

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