Archive for the ‘Youtube’ Category

YouTube Bigger Than Ever

Screen-Shot-2016-07-12-at-2.14.06-PM-865x410YouTube was founded in February 2005 by Chad Hurley, Steve Chen, and Jawed Karim, who were among the first employees of PayPal. According to Wikipedia “Hurley and Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at a dinner party at Chen’s apartment in San Francisco.” By July 2006 “the site was receiving 100 million video views per day.” YouTube was sold to Google in November 2006 for $1.65 billion, a deal by today’s standards.

On April 23, 2005, at 8:27 p.m., according to CompsMag, YouTube co-founder Jawed Karim uploaded the very 1st YouTube video titled “Me at the zoo.” The video was shot by Yakov Lapitsky, Karim’s high school buddy.


That was Then and This is Now

According to Alexa data, YouTube is now the 2nd most visited website in the world and the 3rd most visited in the US.

According to internal YouTube stats, they now have over a billion users, which is almost one-third of all people on the Internet and every day people watch hundreds of millions of hours on YouTube and generate billions of views daily. The last specific number of video views released by YouTube was 2012 where they said they had 4 billion views per day. YouTube video views are likely much higher at this point where video is now mainstream and YouTube videos are routinely found in online news articles, Facebook, Twitter and other social media and are intensely consumed on mobile devices.

There are 300 hours of video uploaded to YouTube every minute, which is 432,000 hours a day or “approximately 50 years worth of videos.”

YouTube is bigger than any cable network in the US and its growth has been accelerating “up at least 50% year over year for three straight years.” In fact, the number of people watching YouTube per day is up 40% year over year since March 2014. Over 80% of YouTube views are from outside of the US with 88 country versions covering 76 different languages, which includes almost everybody. The time people spend watching YouTube videos is also up, with mobile viewing average sessions now over 40 minutes which is up 50% year over year.

Content producers are also making more money, with partner revenue up 50% year over year for 3 straight years and the number of channels earning $100,000 or more per year also up 50%.

Copyright holders are also earning more YouTube payouts, having paid out $1 billion to rightholders as of 2014 (last data available). YouTube’s in-house content team, YouTube spaces, which is “focused on helping creators make great content through strategic programs and workshops largely administered at the YouTube Space production facilities in Los Angeles, New York, London, Tokyo, Sao Paulo and Berlin” is also going well. “As of March 2015, creators filming in YouTube Spaces have produced over 10,000 videos which have generated over 1 billion views and 70+ million hours of watchtime,” according to a YouTube posting.

“To date, the most watched YouTube video has approximately 2.2 billion views,” Kyle Brigham who is SEM Director at Chicago based Marcel Digital wrote in a 2015 blog post. It is that of Psy’s “Gangnam Style”, the popular hit from 2012. At a distant second is Justin Bieber’s “Baby” at 1.2 billion.”

As of this writing “Gangnam Style” now has over 2,606,130,861 views!

The 10 Hottest Private Companies in Tech [REPORT]

Sarah Kessler
SecondMarket, a firm that facilitates alternative investments, has shared with Mashable (Mashable) a list of private companies its buyers and potential buyers were most interested in this year. The list is based on the percentage who indicated they were interested in each company.

  • 1. Facebook (Facebook): More than 25% of the firm’s buyers and potential buyers indicated that they were interested in Facebook. With the company reportedly on track to bring in $2 billion in revenue this year and attracting 81% of Gen Yers daily, it’s easy to see why.
  • 2. LinkedIn (LinkedIn): Last month, the professional social networking platform announced that it was adding a member every second to its 85 million-person community. Earlier this year, estimates placed LinkedIn’s valuation at $2 billion.
  • 3. Twitter (Twitter): Twitter finally tried to make money this year with promoted tweets, and it bodes well that beta testers are finding the new marketing channel valuable. The company just raised another $200 million that values it at a reported $3.7 billion.
  • 4. Zynga: The New York Times pondered whether Zynga might be the “Google () of Games” this year. The company has more than 45 million active users on its social games like FarmVille and Mafia Wars.
  • 5. Craigslist (): Craigslist makes money on recruitment listings, and it used to make money on adult services listings. Alas (for Craigslist, at least), the questionably legal section that expected to comprise about 30% of its revenue was shut down yesterday.
  • 6. Groupon: Google was willing to pay $5.3 billion for the group-buying company, which has about an $800 million annual gross revenue run rate.
  • 7. Yelp (): This year Yelp took new funding and challenged Foursquare () and Groupon with new features.
  • 8. SecondMarket: Given that the investors who indicated SecondMarket was an interest were signing up to buy through SecondMarket, this one isn’t a surprise.
  • 9. Pandora (): Pandora reported its first profitable quarter — and $50 million in revenue — at the end of 2009. Earlier this year, a Wall Street analyst predicted the company’s 2010 revenue would reach $100 million.
  • 10. Bloom Energy: Building a refrigerator-sized box that can power a whole house with sand-based fuel cells will inevitably attract some attention from investors. Before the Bloom Box launch, it’s rumored that the company had already won more than $400 million in funding.

Google Videos best practices

Webmaster Level: All

We’d like to highlight three best practices that address some of the most common problems found when crawling and indexing video content. These best practices include ensuring your video URLs are crawlable, stating what countries your videos may be played in, and that if your videos are removed, you clearly indicate this state to search engines.

  • Best Practice 1: Verify your video URLs are crawlable: check your robots.txt
    • Sometimes publishers unknowingly include video URLs in their Sitemap that are robots.txt disallowed. Please make sure your robots.txt file isn’t blocking any of the URLs specified in your Sitemap. This includes URLs for the:
      • Playpage
      • Content and player
      • Thumbnail

      More information about robots.txt.

  • Best Practice 2: Tell us what countries the video may be played in
    • Is your video only available in some locales? The optional attribute “restriction” has recently been added (documentation at, which you can use to tell us whether the video can only be played in certain territories. Using this tag, you have the option of either including a list of all countries where it can be played, or just telling us the countries where it can’t be played. If your videos can be played everywhere, then you don’t need to include this.

  • Best Practice 3: Indicate clearly when videos are removed — protect the user experience
    • Sometimes publishers take videos down but don’t signal to search engines that they’ve done so. This can result in the search engine’s index not accurately reflecting content of the web. Then when users click on a search result, they’re taken to a page either indicating that the video doesn’t exist, or to a different video. Users find this experience dissatisfying. Although we have mechanisms to detect when search results are no longer available, we strongly encourage following community standards.

      To signal that a video has been removed,

      1. Return a 404 (Not found) HTTP response code, you can still return a helpful page to be displayed to your users. Check out these guidelines for creating useful 404 pages.
      2. Indicate expiration dates for each video listed in a Video Sitemap (use the <video:expiration_date> element) or mRSS feed (<dcterms:valid> tag) submitted to Google.

For more information on Google Videos please visit our Help Center, and to post questions and search answers check out our Help Forum.




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