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The 10 Hottest Private Companies in Tech [REPORT]
Sarah Kessler
SecondMarket, a firm that facilitates alternative investments, has shared with Mashable (
) a list of private companies its buyers and potential buyers were most interested in this year. The list is based on the percentage who indicated they were interested in each company.
- 1. Facebook (
): More than 25% of the firm’s buyers and potential buyers indicated that they were interested in Facebook. With the company reportedly on track to bring in $2 billion in revenue this year and attracting 81% of Gen Yers daily, it’s easy to see why. - 2. LinkedIn (): Last month, the professional social networking platform announced that it was adding a member every second to its 85 million-person community. Earlier this year, estimates placed LinkedIn’s valuation at $2 billion.
- 3. Twitter (): Twitter finally tried to make money this year with promoted tweets, and it bodes well that beta testers are finding the new marketing channel valuable. The company just raised another $200 million that values it at a reported $3.7 billion.
- 4. Zynga: The New York Times pondered whether Zynga might be the “Google () of Games” this year. The company has more than 45 million active users on its social games like FarmVille and Mafia Wars.
- 5. Craigslist (): Craigslist makes money on recruitment listings, and it used to make money on adult services listings. Alas (for Craigslist, at least), the questionably legal section that expected to comprise about 30% of its revenue was shut down yesterday.
- 6. Groupon: Google was willing to pay $5.3 billion for the group-buying company, which has about an $800 million annual gross revenue run rate.
- 7. Yelp (): This year Yelp took new funding and challenged Foursquare () and Groupon with new features.
- 8. SecondMarket: Given that the investors who indicated SecondMarket was an interest were signing up to buy through SecondMarket, this one isn’t a surprise.
- 9. Pandora (): Pandora reported its first profitable quarter — and $50 million in revenue — at the end of 2009. Earlier this year, a Wall Street analyst predicted the company’s 2010 revenue would reach $100 million.
- 10. Bloom Energy: Building a refrigerator-sized box that can power a whole house with sand-based fuel cells will inevitably attract some attention from investors. Before the Bloom Box launch, it’s rumored that the company had already won more than $400 million in funding.
Posted under Facebook, Google, Mobile, Social Media, Social Networking, Twitter, Youtube | No Comments
Google Videos best practices
Webmaster Level: All
We’d like to highlight three best practices that address some of the most common problems found when crawling and indexing video content. These best practices include ensuring your video URLs are crawlable, stating what countries your videos may be played in, and that if your videos are removed, you clearly indicate this state to search engines.
- Best Practice 1: Verify your video URLs are crawlable: check your robots.txt
- Sometimes publishers unknowingly include video URLs in their Sitemap that are robots.txt disallowed. Please make sure your robots.txt file isn’t blocking any of the URLs specified in your Sitemap. This includes URLs for the:
- Playpage
- Content and player
- Thumbnail
- Sometimes publishers unknowingly include video URLs in their Sitemap that are robots.txt disallowed. Please make sure your robots.txt file isn’t blocking any of the URLs specified in your Sitemap. This includes URLs for the:
- Best Practice 2: Tell us what countries the video may be played in
- Is your video only available in some locales? The optional attribute “restriction” has recently been added (documentation at http://www.google.com/support/webmasters/bin/answer.py?answer=80472), which you can use to tell us whether the video can only be played in certain territories. Using this tag, you have the option of either including a list of all countries where it can be played, or just telling us the countries where it can’t be played. If your videos can be played everywhere, then you don’t need to include this.
- Best Practice 3: Indicate clearly when videos are removed — protect the user experience
- Sometimes publishers take videos down but don’t signal to search engines that they’ve done so. This can result in the search engine’s index not accurately reflecting content of the web. Then when users click on a search result, they’re taken to a page either indicating that the video doesn’t exist, or to a different video. Users find this experience dissatisfying. Although we have mechanisms to detect when search results are no longer available, we strongly encourage following community standards.
To signal that a video has been removed,
- Return a 404 (Not found) HTTP response code, you can still return a helpful page to be displayed to your users. Check out these guidelines for creating useful 404 pages.
- Indicate expiration dates for each video listed in a Video Sitemap (use the <video:expiration_date> element) or mRSS feed (<dcterms:valid> tag) submitted to Google.
- Sometimes publishers take videos down but don’t signal to search engines that they’ve done so. This can result in the search engine’s index not accurately reflecting content of the web. Then when users click on a search result, they’re taken to a page either indicating that the video doesn’t exist, or to a different video. Users find this experience dissatisfying. Although we have mechanisms to detect when search results are no longer available, we strongly encourage following community standards.
For more information on Google Videos please visit our Help Center, and to post questions and search answers check out our Help Forum.
Posted under Youtube | No Comments
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