Archive for the ‘Social Media’ Category

Prime Day was Biggest Day in the History of Amazon

Screen-Shot-2016-07-13-at-3.44.00-PMAmazon knocked it out of the park on yesterday’s Prime Day with customer orders surpassing Prime Day 2015 by more than 60% worldwide and more than 50% in the United States. Amazon said it was also the biggest day ever for Amazon devices globally and set sales records for every Amazon device category including Kindle, Alexa, Fire TV, and Fire Tablets. Globally, the Fire TV Stick was Amazon’s best-selling device.

“Prime itself is the best deal in the history of shopping, and Prime Day was created as a special benefit exclusively for our Prime members,” said Greg Greeley, Vice President, Amazon Prime. “We want to thank our tens of millions of members around the world for making this the biggest day in the history of Amazon. We hope you had as much fun as we did. After yesterday’s results, we’ll definitely be doing this again.”

Small businesses and selling partners on Amazon with Prime deals had nearly triple year-over-year sales, both worldwide and in the US. “We offered customers our best products at great deals and they responded in a big way,” said Dov Brafman, CEO of Sharkk, which offers cool and unique audio solutions and other consumer accessories. “Prime Day helped us reach our highest sales day ever.”

“Sales were much higher than I was expecting with that 60% growth rate,” says R.J. Hottovy on CNBC. Hottovy is a Consumer Equity Strategist at Morningstar. “That will probably put the company ahead of where it was last year. You are talking about sales in the $500 to $600 million range for this day alone. The real take-a-ways for me are that international markets seem to be adopting Prime and competing sales from the likes of Walmart don’t seem to be impacting Amazon sales at all. We estimate there are more than 70 million Prime members globally, about 80% of that, or 56 million, coming from the US. What it has shown is that there is real stickiness to this business.”

The real impact of Prime Day for Amazon is not sales but in enticing more “sticky” Prime memberships. “Sales are really besides the point, it’s about driving Prime membership,” said Shelly Banjo of Bloomberg. “One estimate had Amazon adding 6 million Prime members. What that does is lock you in an average of 7 years according to one estimate. Prime is Amazon’s secret sauce.”

People get “hooked on Prime” she says and no longer making shopping lists to go to Walmart or somewhere else. Instead they think of something to buy and with a couple clicks of the phone it’s done.

Rich Ord

Pinterest Launches New Rich Pin Type ‘How-To Pins’

pinterest-generic1Pinterest announced the launch of a new type of Rich Pin called How-To Pins. These include step-by-step instructions to help users accomplish whatever the pins pertain to.

As a Pinterest spokesperson tells us, “When you tap a Pin for a closer look, you’ll see all the info you need to try an idea on Pins in food & drink, hair & beauty, fitness and DIY.”



At first, users will start seeing How-To Pins from Home Depot,, Style Me Pretty, Greatist, ELLE, Marie Claire, Brit & Co., Sunset, Delish and others, in the home feed (only from brands they follow), in search or by visiting a brand’s profile.

“We’re building a catalog of +50 billion ideas, and this is the latest update to Pins as we add more rich data to make them as useful and actionable as possible,” the spokesperson says, adding, “Pinterest is increasingly the app for finding ideas. According to an IPSOS Survey of online adults 18-64, an overwhelming majority said Pinterest was the best app to find inspiration, plan, and try something new, while Facebook is about making connections and Twitter is about staying updated on current events.”

How-To Pins are rolling out today to all Pinterest users in the US, UK, and Germany on Android and the web. iOS will gain support in the future.

Images via Pinterest

Chris Crum

Yelp Is Looking For Small Business Owners To Offer Advice


yelp-life_1310294_616Yelp put out an announcement calling for small business owners to volunteer for its Small Biz Advisory Council. Specifically, they’re looking for Yelp aficionados who wish to act as representatives for business owners around the world and share insights with Yelp execs.

Yelp manager of local business outreach Rosie Akenhead writes:

Every year, Yelp selects a diverse group of people from around the world to serve as the collective voice of small businesses on Yelp. Those chosen will join in on regular conference calls to provide insight on existing Yelp features, policies, products under development, and to brainstorm new ideas. Even better, new members will also travel to Yelp HQ to participate in our annual summit where they’ll meet with Yelp’s top executives and department heads to share their perspectives as small business owners. The feedback provided during these sessions are often used to shape new tools and features like the Yelp for Business Owners mobile app.

Ready to sign up yet? Good. We’re ready for you. The official call for new Yelp Small Business Advisory Council members is here and all are welcome to apply. Our council members are thought leaders who enjoy sharing their insights with other business owners.

According to the company, those selected will be able to make connections with small business leaders from around the world, travel to San Francisco for a summit at the Yelp headquarters, provide input on products in development, brainstorm new ideas for the company to consider, and be a resource for other business owners who have questions about Yelp’s products.

There’s no question that a lot of business owners would like to see things about Yelp changed, so this could be a chance to have your voice heard. There’s an application here.

Pinterest Gets A Developer Platform



Pinterest just announced the launch of the Developers Platform, a suite of APIs for building apps and integrations that “bring pins to life,” as the company puts it.

“This is the first time we’re opening up API access for the development of consumer apps,” a spokesperson for Pinterest told WebProNews in an email. “We’re starting with a beta program where developers in the U.S. can sign up for API access.”

“The Platform will enable developers to tap into the Pinterest interest graph of more than 50 billion projects, places and products to build and grow their apps,” they said. “With the new APIs, developers will be able to reach millions of Pinners with apps that make Pins actionable and help people take their ideas offline.

“We expect to see a range of apps, including those that re-imagine the education, transportation and vacation planning industries, and more,” the spokesperson said. “Imagine an app for ordering ingredients from a recipe Pin or booking trips based on travel Pins.”

You can sign up for beta access to the platform here. You can also get a preview of the API and a look at all the available endpoints. The API is RESTful, uses JSON over HTTPS and lets you authenticate users with OAuth 2.0.

Developers can build apps or integrations that access an authorized user’s pins, boards, followers, and the boards, users, and interests they follow. They can read a board’s pins, create/update/delete an authorized user’s boards, get pin details, and create/update/delete an authorized user’s pins.

It will be quite interesting to see what developers build with all of this. Pinterest is still a relatively new frontier for businesses, and recently added features are only making it a potentially more effective for reaching customers. Things like guided search and promoted pins are opening up new opportunities that weren’t there in the visual social network’s early days, and that’s not to mention the rumored “buy” button.

Pinterest turned five years old in March, and revealed that 50 billion pins had been collected by people on over a billion boards. 80% of its traffic comes from mobile, and about 2/3 of its pins come from business websites. Every day nearly 2 million people pin product rich pins, and more than 14 million articles are pinned.

The platform news follows last week’s announcement of the new Pinterest Marketing Developer Partners program, which aims to help businesses get more value out of their Pinterest efforts by helping marketing solution providers tap into the company’s content publishing and ads APIs. That’s made up of a limited group of partners including Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast, Sprinklr and Tailwind. Presumably that will expand in time.


Pinterest For Business: What Works Best

We’ve been talking a lot lately about optimizing for Pinterest search. Pinterest is, after all, the second leading driver of social media traffic referrals according to Shareaholic, and it has been significantly improving its search experience.

Pinterest is now giving businesses some advice on how to make “great pins and boards,” which should not only help you in search, but help you expand and improve your Pinterest presence altogether.

The company performed three studies, analyzing over 100,000 pins to see how differences in things like background and text affect clicks and repins. The main takeaways Pinterest highlights is that great pins are “helpful,” “beautiful,” and/or “tasteful”.

In this video, Kevin Knight from the partnerships department says pins should be beautiful, interesting, and actionable. He talks about how to make “beautiful” pins, create thoughtful descriptions, and help pinners take action.

Make pins tall rather than wide because they look better that way in Pinterest’s columned format. As he notes, this is especially true on phones, which is where most people use Pinterest. The more detail and keywords included in your description, the more likely they’ll resonate with people andshow up in search results.

“Don’t be afraid to make your descriptions a couple of sentences long,” he says. “In your description, you’ll also want to tell people why your pin matters. If it’s an easy recipe or a beautiful skirt, let them know. Positive sentiment goes a long way in showing people how a pin from your business can help them in their lives.”

In the next video he talks about how to choose the content you should pin.

Informative pins are up to 30% more engaging than others, Pinterest says. It suggests that you try adding advice, instructions or how-tos.

“You should write detailed descriptions to give people a clear idea of what the Pin is about, and play around with using some simple text on top of the image to quickly describe the Pin,” saysPinterest’s Liz Xiao. “Use high-res, well-lit photographs and images, and take some time to think about the setting. For example, if you’re sharing a brownie recipe, the brownie could be shown on a kitchen table or with a simple white background. However, if you’re Pinning a sofa, you might want to show it in a living room to help Pinners better visualize how they could use that sofa.”

“Be mindful of your branding as you’re adding text and logos,” she adds. “In general, Pinners are wary of Pins that look too much like ads, so avoid talking too much about your brand in the description, and don’t make your logo so big that it covers the image.”

For boards, Xiao says to have them show off your brand’s personality and appeal to your audience’s interests. She also encourages businesses to pin content from a wide variety of sources (not just your own stuff).

Pinterest has a PDF guide on how to make great pins here.

If you haven’t read our interview with long-time Pinterest marketer Vincent Ng, you should check that out for a goldmine of tips on the subject.

By · February 20, 2015




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