Archive for the ‘Facebook’ Category

Facebook Gets Rid Of Bing In Search Results

Here’s a pretty big development in Facebook searches….

This article appeared in Dec 15

Last week, Facebook began rolling out an update to its search experience, finally enabling users to search keywords and get actual posts from their network. One part of the update that the company didn’t exactly announce, but that some have noticed, is that the search experience no longer includes web results from Bing .

Facebook and Bing have been partners for years. In addition to Facebook getting some special treatment in Bing’s own results, Bing has been the supplier of supplemental search results in Facebook searches. When no actual content from Facebook was a right fit for a search, web results from Bing were offered as kind of a last resort for information retrieval.

It’s unclear how often people actually used these Bing results from Facebook searches. My guess is not very. I can only speak for myself, but I can probably count the times I’ve relied on these results for finding something on one hand. Maybe less.

Facebook appears to not value them much either. Now, when you search Facebook for something, you’re presented with these options: Posts, People, Photos, Pages, Places, ,Groups, Apps, and Events. If you can’t find what you’re looking for from those options, why are you even searching on Facebook to begin with? That seems to be the mentality of Facebook.

Apparently Facebook’s relationship with Microsoft hasn’t completely ended. Reuters shared a statement from the social network:

“We’re not currently showing web search results in Facebook Search because we’re focused on helping people find what’s been shared with them on Facebook,” a company spokesperson told Reuters. “We continue to have a great partnership with Microsoft in lots of different areas.”

I guess Facebook has the upper hand in that relationship. It gets its content on Microsoft’s search engine, and Microsoft gets…the privilege of showing Facebook content to its users?

see the article here…


Facebook Upgrades Analytics For App Developers

Facebook announced the launch of some new analytics features for app developers aimed at improving performance measurement and better tracking user retention.

For one, they’ve added “label cohorts,” which let you categorize groups of people who use your app, and measure revenue, time spent on app, etc. As the company notes, you can use these for A/B testing purposes.

“With label cohorts you can test different tactics with two different groups and then measure which performs best,” says Facebook’s Ravi Grover. “For example, you can provide 10 percent of people with a free item within your app, and then measure whether that group spends more than people who didn’t get the free item. This is just one of the many strategies this new insight can unlock – it gives you the flexibility to define your own cohorts, which makes App Insights more powerful in building your apps and measuring growth.”

Grover lists the following examples of label cohorts a developer could use: install source, action-based, time-based, story-based, or of course creating your own.

Facebook is also giving developers new App Event retention charts to show what percentage of people took an action for any number of days after installing an up up to 14 weeks.



“With this data, you can determine if certain changes you made to your app resulted in a significant change in engagement,” says Grover. “From there, you have the option to run ads or make other changes as a result of knowing this granular, time-specific information. In order to take advantage of this feature, you must be logging App Events with Facebook.”

The charts are available for all events you log.

Image via Facebook

By · September 16, 2014

Try Facebook’s Creepy Mood Experiment on Yourself with New Chrome Extension

Did you miss on on Facebook’s controversial 2012 mood experiment that altered the makeup of your news feed, hoping to make you really, really sad? Of course you did – as far as you know. You’re never going to know whether you were one of the 700,000 users randomly selected as Facebook’s guinea pigs, but since that’s less than one percent of the total Facebook user base, it’s likely that you missed it. Shucks!


If you’re dying to know what it feels like to have Facebook screw with your emotions, you’re in luck. You can install and control your own Facebook Mood Manipulator, courtesy of a new Chrome extension.

According to creator Lauren McCarthy, her mood manipulator is built on the Linguistic Inquiry Word Count, the exact same system that Facebook used in its now-probed experiment.

“Facebook Mood Manipulator is a browser extension that lets you choose how you want to feel and filters your Facebook Feed accordingly,” says McCarthy. “Aw yes, we are all freaked about the ethics of the Facebook study. And then what? What implications does this finding have for what we might do with our technologies? What would you do with an interface to your emotions?”

Well, now you can find out.

The extension places a little box at the upper right-hand corner of your news feed. From there, you can control four different emotional elements with a slider – positive, emotional, aggressive, and open. I’m going to guess that you’ll have the most fun turning the ‘positive’ down and cranking all the rest up to 11. Angry Facebook friends are the best Facebook friends.


So, try it out. F*ckin’ right, Facebook – I’ll manipulate my own mood.

By  · July 3, 2014

Facebook Is Reportedly About To Slash Your Page’s Organic Reach Even More

Facebook is showing Pages’ organic posts to fewer and fewer people as time goes on.

Have you noticed a dramatic drop in the visibility of your own posts? Let us know in the comments.

As you may know, in December, the company pushed out an algorithm change to its News Feed, which severely impacted the organic reach for many Pages, but recent research from Ogilvy shows it was already getting bad before that, and is on a steady path downward with reach as low as 6% of Pages’ audiences by last month.




Now, Sam Biddle at Gawker’s Valleywag is reporting that it’s about to drop even further:

A source professionally familiar with Facebook’s marketing strategy, who requested to remain anonymous, tells Valleywag that the social network is “in the process of” slashing “organic page reach” down to 1 or 2 percent. That would mean an advertising giant like Nike, which has spent a great deal of internet effort collecting over 16 million Facebook likes, would only be able to affect of around a 160,000 of them when it pushes out a post. Companies like Gawker, too, rely on gratis Facebook propagation for a huge amount of their audience.

As Biddle notes, the less likes a Page has, the fewer that number will be. Good luck getting any visibility if you don’t have many.

“That 160,000 still sounds like a lot of people, sure,” he writes. “But how about my favorite restaurant here in New York, Pies ‘n’ Thighs, which has only 3,281 likes—most likely locals who actually care about updates from a nearby restaurant? They would reach only a few dozen customers. A smaller business might only reach one. This also assumes the people ‘reached’ bother to even look at the post.”

This comes just a couple days after Forrester’s principal analyst said brands and agencies are also becoming “disillusioned” with Facebook’s advertising products as well, opting to try out other social sites.

Still, eMarketer is reporting that Facebook is gaining significant market share in the global ad market.

Facebook hasn’t exactly been shy about its strategy of organic reach reduction. Arrogant maybe, but not shy. Here’s what the company said in a sales deck Ad Age obtained in December:

We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.

Meaningful, eh? Meaningful as in not showing users posts from the Pages that they specified to Facebook that they “like”? Oh, they must have meant meaningful to Facebook.

Meanwhile, Facebook is making the News Feed more “meaningful” by adding content from Pages users haven’t even liked. With a recent redesign to the News Feed, they also removed the option to view by “most recent,” making the method to the madness all the more cryptic. At least they’re testing a “stories you might have missed” feature, though the only reason you’re missing them is that Facebook isn’t showing them to you to begin with.

By  · March 19, 2014

Already Bitching About Facebook’s New Video Ads? Well, Stop.

Facebook’s new video ads are pretty much the most tolerable kind of video ad around, so stop your bitching before it even starts.screen-shot-2013-12-17-at-4_1312173_320x245

You know, unless you want to quit internetting altogether. In that case, you probably have a point – Facebook’s just-announced autoplay video ads are just another reason to scream at your phone. We’re all just walking, talking, farting wallets. I get it. Can’t anything just be free? Grr, I quit.

On the other hand, if you’re planning on continuing to use the internet (and Facebook, naturally) like a normal human being, you should sit back and thank Zeus that Facebook’s video ads are the most non-intrusive, easily avoided ads of their kind that you’ll likely come across.

Before you call me a Facebook apologist, let me just say that I’m not a Facebook apologist. I’m really not. Now, that’s out of the way. What I am is someone who spends a lot of time sitting through ads – and I’m a realist. You’re going to have to deal with ads on Facebook. There wasnever a time – never – when the possibility of a Facebook utopia, one free of all advertising, existed.

And from what I know about Facebook’s upcoming video ad offering I can say, with confidence, that oh man – it could be so much worse. Still, you’ll probably see a lot of this in the coming weeks:


Ok then. Here are some things that we know about Facebook’s imminent autoplay video ads:

– Yes, they autoplay – the same way your friends’ videos also autoplay in your news feed right now.
– They will appear in your news feed just like any other piece of content with which you’re familiar.
– The will be silent unless you tap/click them and force fullscreen

My point is simply this: How many other major forms of media consumption (for many so vital to your daily life) allow you to simply ignore the advertisements with one quick flick of the thumb?

“If you don’t want to watch the video, you can simply scroll past it,” says Facebook.

Just keep scrolling and all of the content that you want to see awaits you – your friends’ witty statuses and their cute babies. Your redneck uncle’s insane Obama rants and a photo of the cutest goddamned puppy you’ve ever seen – it’s all there and completely unaffected by the autoplay video ad that you so casually ignored with a simple scroll.

Let’s think about other common forms of media consumption – YouTube and live television. Video ads? Of course. Can you skip them? Not immediately – maybe you can after 5 seconds or if you’re working from a DVR’ed program.

With most types of video ads you encounter, the ad itself stands between you and the content you want to see. Want to watch this YouTube video? Here, sit through an ad. Want to watch the second half of that NFL game? Here, sit through 45 thousand ads. “Autoplay” ads, I might add. Many websites employ autoplay video ads that divorce you from the articles for at least 5 seconds or so. The fact that Facebook’s autoplay video ads basically do nothing to separate you from that real content you desire is kind of astounding.

What if Facebook made you watch a video ad before you accessed your feed? Seriously – now that would be reason to grab the pitchforks. Don’t get any ideas, guys.

Here’s another thing: the new ads won’t bleed your data dry.

“On mobile devices, all videos that begin playing as they appear on the screen will have been downloaded in advance when the device was connected to WiFi – meaning this content will not consume data plans, even if you’re not connected to WiFi at the time of playback,” says Facebook.


Facebook is and will always be free. For that to happen, you’re going to have to deal with some ads. And before you immediately start the ol’ “fuck ‘em, I’m quitting” bit – just know that it’s highly unlikely that Facebook’s new video ads are going to negatively impact your experience at all.

Or, if you really want to, you can just quit – I’m not trying to call your bluff or anything.


About Josh Wolford
Josh Wolford is a Writer for WebProNews. He likes beer, Sriracha and movies that make him feel weird afterward. Mostly beer. Follow him on Twitter: @joshgwolfGoogle+: Joshua Wolford StumbleUpon: joshgwolf




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